Facebook groups are a fantastic way to connect with your clients especially if you are in the direct selling industry. But there are a few things that you should take into consideration before you set up your group.
1. Please don’t just add someone to the group without checking with them first. Imagine how it feels to be inundated with notifications and emails from a group you didn’t know you joined.
2. Best practice would be to have the conversation first before you click the add member button. Also make sure that the people that consent to be added know how to leave the group. You can’t keep people hostage! I know how to leave groups. For some it will be the first group that they will have an interaction with. Make sure they know how to switch off all the email notifications. These can alienate a group member by having too many notifications coming through.
3. Tell people what the group is all about. Give people the opportunity to decide if they want to be a part of the group. (See rule 1). The group needs to be providing some value for people to join and be engaged within the group. When the people see the value they will come.
Groups are a valuable tool to help grow your business if you take the time to think about what you want to achieve it and more importantly how it is going to benefit your client most of all. But remember your purpose is to build a community and the last thing you want to do is alienate them before you even start. Have a plan and a clear direction of how you see your group and do everything that is possible on your side of the group to make sure that;
A. Have a clear and concise plan of your objectives
B. People will come and join if they can see what’s in it for them.
C. Don’t just add people without seeking their permission first.
D. People come because they want to be there not because you say so.
E. Make it easy for people to leave if they choose to.
F. Give clear rules on behaviour.
G. Make sure that you are present in the group often and that you are monitoring the group for questions and comments.
When groups are run correctly they are awesome place to be. If they are not run properly, then it could be detrimental to your business and that is the last thing as a business owner that you need.