Social Media Angel Blog

Are You Using the Facebook Graph Search for Your Business?

I believe that one of the biggest headaches for people marketing or building their brand on Facebook is trying to find out what content people like and what to share, so today I want to share with you several ways you can use the Facebook Graph Search tool to find out what to share with your fans.

So let’s dive in and take a look!

The tool I am talking about isn’t a download. You don’t have to pay for it. It’s already available to you right on your Facebook account.

Yep, there it is!

Facebook Graph Search

Search #1:

Now, for the first exercise let’s say you wanted to find out what other pages the people who like your page , like. Type in the search bar- ‘pages liked by people who like {name of page here’ } and hit enter (obviously you don’t type in the quotation marks). Here you see some of the pages that people follow who have liked my page.

This is a great help if you are going to running a Facebook ad campaign and you need to decide on how and who you are going to target those ads to.

Facebook Graph Search 2

Search #2:

The second search is this- ‘ pages liked by people who {name of page 1 here and name of page 2 here}.

 As you can see in the graphic, Facebook has now found more pages. This is a great search to use to check out what other companies in your field are posting and you may be able to utilise and share some of their content. After all being on Facebook is about sharing. If you comment on the posts of your competitors you may be able to win some more fans your way, but that is a whole different story not for today.

Next we come to ‘posts or photos liked by people who like {name page here}.

Easy way to find images that you can share without through your own or others timelines to find relevant content.

 Facebook Graph Search 3

 

 

Search #3:

 If you have your own friends that like your page, they will be more inclined to share your content if they are enjoying your page and in doing so your content is being shared among a wider audience.

Do so this search type in your Facebook search bar – ‘Friends of my friends who like {name of page}.

Facebook Graph Search 5

If you’re friends of friends profiles are public you will be able to scroll through their timelines and see what interests them and if it is line with your strategy you can share their posts, ever increasing your reach. HINT* Make sure that what you share is relevant for your major audience or clients. Don’t post for the sake of posting.

 

Search #4:

The search query that I used in this grab was ‘friends of friends who work at [name of company}. Gives you another angle with which to see what interests people have so that you are better able to target your content in the right direction.

Facebook Graph Search 6

So that is the Facebook Graph Search tool.  A handy one to have when you need to see what your fan audience is interested when on Facebook.

 

 

 

 

 

 

 

 

 

 

 

 

 

Making your Posts Shine- Canva

Today I want to share with you one of the tools that I use to make great visual posts.

When thinking of graphic design tools the first name that comes to mind is probably the ADOBE suite of products now available by subscription. Now, this is all well and good but most of us are not graphic designers and we don’t have the time to learn how to use Photoshop and Illustrator so we need to look for an alternative option. One that is easy to use and cost effective.

Have you ever heard of Canva?  This is a great free tool for those who want to produce their own image posts for all the main players on the social platforms. Not only can you design posts, but posters; flyers; timeline covers; cards; infographics…..

When on a budget it is very satisfying to find apps that are free, yes FREE. The only time you will pay is if you use any of the paid elements and they are all only $1.00 each.

You upload your images and play with shapes; lines; text and colours; overlays etc. It has a very easy user interface. All you need to do is spend a couple of hours playing and you will be on your way to constructing great visuals.

This week Canva  launched Canva for Work giving you more options such as working with a team; being able to save images into specific folders and having one place to store your brand kit/s.  Still very reasonable at $9.95 per month if you pay for the year.

Here’s one I created earlier 🙂

Canva
Created with Canva