Now I know that you are excited about your products and that you desperately want to get the word out there and sell more of those gorgeous products that you can’t stop talking about, but stop……….and let me pose this question to you. Are you using your Facebook Business Page to your best advantage? Do you know who to use it to your best advantage? If you are struggling and feel like giving up, please don’t! Read on and find out how making a few little tweaks can make all the difference.
Are you doing everything exactly the same as everyone else? You know the sheep syndrome because it’s time to change. Finding it to darn hard to conjure up content that your tribe are going to love and share? I know it doesn’t get any easier, but maybe just a little tweak here and there will be just what you need to kick it up a notch!
So read on. You must be interested you’ve come this far!
Let’s see if we can’t set your page on fire.The most important thing that you have to remember and this applies to everyone that is using social for business, is to not sell, sell, sell. This is the quickest way to lose people. No one likes being spammed with promotional posts screaming BUY ME! So forget posting promotional posts every hour of every day. You must STOP! Yep, I hear you saying but I need to sell my products and book parties. I know I’ll give you hints how. Read on.
When considering what content you are going to create put on your creative cap and think outside the square. You’ll be surprised what will happen when you give your imagination the freedom to be creative.
Again, don’t post like a sales rep.
Post everyday on a regular basis, more if you can. Why? There is so much going on in the newsfeed and every one of us is fighting for space so to post less and on a less than regular basis, well quite frankly it is a waste of time. Check out your insights and see when your tribe are most likely to be on line and post then.
Get up close and personal. No, not like that. By personal I mean by posting pics of your team at a product launch or take a photo of your work space and let people see you in your natural environment. And when someone interacts with you, engage with them. Get into a conversation.
Ask for an opinion on a dilemma you may have. Could be something like what colour suits best or summer or winter? Think outside the box.
You can talk about your products and how they have helped you and that is why you adore them so much but cut the sales pitch.
Share your knowledge on your products.
You could create a Facebook group and invite your loyal tribe members there. Great place to get a captive audience. This is where you could offer them something for being a loyal customer and make them feel very special. A group member only special. Once you have them captured don’t let them escape, (only joking).
Use both the business page and the group in your strategy.
Have you seen that little button on your timeline cover? The one that says ‘create your call to action’. Configure this. It’s easy peasy. Just make sure that you choose the one that is going to be more beneficial to you and your tribe. No point using the sign up here if there is nothing to sign up for.
Get game and use Facebook ads. Done correctly a little can go a long way and bring you great results. This ad format is so controllable. If it’s not working, then you can stop the ads and tweak to your hearts content. Remember Facebook have the last say on whether your ad will run or not, so make sure you stick to the guidelines on the amount of text and what you can advertise.
And last but no least………. have some fun building your tribe and if you still find yourself struggling on your own it’s probably time to call in the cavalry and get someone to one training.
And really last but not least. If you are using your personal profile as your business page, then please stop now before the Facebook police shut you down.