We use hash tags in social media to identity a keyword within a message or a topic. It helps people to find you when they are searching.
For a small business, hashtag’s used the correct way can really help drive your message forward.
Here are a few ideas on how to use the tags.
Don’t use too many in a conversation. It can make it very difficult to follow the conversation, and where the purpose is to influence, it can be quite disruptive and have the opposite effect. Generally speaking one tag is enough, but you need to determine this through how your audience is reacting.
When considering your strategy it is important to really think about which ones you will use. It should be a way to give your followers away to keep up with the conversation.
One of my clients has one particular company that he is associated with who follows his page and shares his post. We use a specific tag for them so that they can follow and share his posts easily.
Tags are a great way of having all your posts related to a certain subject in order so that they are easier for people to find and follow. It keeps everything in order, kinda like OCD for social media.
Don’t make you tags too long, although if you are using a tag on your posts that someone else is using you have to use it, if you want your posts to show up in that tag stream.
The hash tag is a very powerful tool so go ahead don’t be afraid, try and see what works for you.
When this was announced I have to say I did a happy dance. Then I noticed that my page doesn’t have the option yet, so yours may not either. But there is nothing like being prepared when it does appear.
If you are the page admin then you will have the ability to add the CTA to your timeline cover.
Not only will the buttons be seen on the desktop but also mobile devices.
There are seven calls to action to choose from:
- Book Now
- Contact US
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
The call to action buttons will roll out in the US first and then the rest of the world next year so we are going to have to be a little bit patient!
“Pages that post promotional creative should expect their organic distribution to fall significantly over time.”
Do you feel that this is ‘Deja vu?’ I can hear uncontrollable weeping.
Facebook continually use your feedback. Facebook researchers have analysed all the data have come to the conclusion that what we want to see in our news feed is not the constant selling of products from business owners.
Now, this is not a new thing. If you remember back in the day Facebook started out as a social space where people connected with friends and family and bragged about the holidays that they have been on, but now business is using the space to connecting with their perspective and loyal customers.
From a customers point of view I can understand why they don’t want to be bombarded every second post with a ‘buy me now’ cry. What we need as customers is to be fed informative, motivational, funny stuff interspersed sporadically with your new products. We want to feel inspired, listened to and dare I say it ‘loved’.
As a business owner I don’t share my business products via my Facebook page. That’s what my webpage is for! My Facebook page is to have fun, share information and answer questions and chat to people. I guess it’s about branding to a degree.
Facebook will start decreasing the organic growth on pages that they feel are too promotional. Remember these are posts on your page not your paid advertising.
The Facebook blog post says:
- Posts that solely push people to buy a product or install an app
- Posts that push people to enter promotions and sweepstakes with no real context
- Posts that reuse the exact same content from ads
So what is going to happen? In January 2015, Facebook will remove these kinds of posts from the news feed. So, if your page relies on these kinds of posts you will find that your organic growth is going to just about disappear. What is going to happen to pages that rely on this kind of post at for instance at sale times. Well that is a little cloudy. I have heard some comments that Facebook are trying to move everyone towards paid ads, but I am not so sure. I am hopng that this move is to try and make a more even playing field for all businesses who are using Facebook and trying to do the right thing.
Anyhow for more information you can check out the actual post here. https://www.facebook.com/business/news/update-to-facebook-news-feed
If you are wondering what you need to do then give me a call and we can discuss your options. Don’t what ever you do give up on your business page.
What is Social Proof? It is basically the force that comes into act in our everyday lives when it comes to decision making. Be it a big, life changing decision or a small one which brings about minute changes, Social Proof exists everywhere.
Social Proof is the effect of the different groups that are formed within the society. It is a terminology used to that is used to represent the collective mentality of human beings in a positive, constructive way. This subject has been widely researched; however to put it simple, we all like to follow and do things that other people-like-us do.
So the question is, how does Social Proofing impact the Social Media? Social Media platforms like Facebook, LinkedIn, Twitter; etc has contributed hugely towards success of businesses worldwide. So let’s now take a sneak peek to how Social Proof impacts businesses through social media;
Mentions on Social Media: One of the best ways to source Social Proof in the Social Media platforms if keeping a constant check on your social media visibility. The user must be able to implement effective strategies to surface these posts of social proof on a regular basis, which would give the required visibility.
Social Media Plugins: A huge boost when it comes to Social Proofing in Social media is adding the social plugins like the Activity Feed, the Recommendations Plugin, the Like Box, etc. How these plugins help is by attracting the attention of the users by publishing the thumbnail image or the names of the people who have already subscribed, shared or liked the post or page.
Testimonials & User Experiences: Publishing the testimonials and user experiences is another great form of user social proof; since this allows you to highlight the good experiences that the consumers have got while interacting with you. You have to be a little hand on in identifying the customers who have been left with a good taste when it comes to interacting with you so that you can have them write a positive testimonial or user experience about their interaction.
Advertising: Promoted Tweets and the different Facebook Engagement and Sponsored Stories advertisements are great instances of social advertising, which empowers marketers to give a better direction and efficacy to their advertising efforts and propel the Social Proof in advertising efforts. These advertisements again provides the required the much required visibility in social proofing, which is extremely important.